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Tyler Perry's Business Mastery Lessons for Entrepreneurs and Change-Makers


Tyler Perry

Welcome back to The Tuesday Leader! It's great to have you back, to join me in this Tuesday's edition. This weekend's family movie night was like no other!


Let me just say, if you have not seen Maxine's Baby, The Tyler Perry Story, you are missing out on a truckload of inspiration, motivation, and tried and proven principles for success! It was a futile attempt to think I could sit through Mr. Perry's life story/life class and not be crying through it and at the end of it. I was so captivated that one viewing wasn't enough; I had to immerse myself in it twice in a single night, and each time, the impact was as profound as the last.


Amidst the harrowing stories of abuse, dissappointment, and loss, ultimately paving the way for unprecedented triumph, the educator, nurturer, and leader within me couldn't help but extract priceless gems from Perry's life—lessons that transcend the screen and offer profound insights for entrepreneurs, thought leaders and change-makers in our professional journeys.


Let's get stuck in...


Tyler Perry's Self-Reliance and Entrepreneurship

Tyler Perry, the maestro behind the curtain, kickstarted his incredible journey with nothing but a one-man show. He wrote, produced, and took center stage in his own productions, boldly seizing creative control. Perry's audacious self-reliance isn't just a chapter in his story; it's the heartbeat of his success. Perry didn't just produce; he created an unbreakable bond with his audience. So seize those reins—write the strategy, produce the vision, and star in the execution. Be the architect of your success story!


Persistence and Resilience

Perry didn't journey down the success avenue without facing some serious headwinds. Nope, he weathered storms of rejection and challenges that would have sent anyone packing. But you know what sets leaders like Perry apart? Their unwavering persistence when the going gets tough. He turned his setbacks into his own version of stepping stones. Embrace those storms, dance in the rain, and let them be the fuel that propels you forward.


Understanding Your Audience

He didn't just stumble upon his audience; he understood them like a best friend. Perry's genius lies in catering to the African American community, and let me tell you, it's more than just a niche—it's a loyal fan base that swears by him. Your success hinges on knowing your audience inside out. Perry didn't just stop at knowing. Like he said in this amazing documentary: "I super serve my niche". Now that's powerful! Let that sink in for a minute. Imagine tailoring your leadership approach, tailoring your content, your service so intimately that your team or your target audience feels like you've got their playbook. Know them, understand them, and create a fan base that swears by you.


Diversification of Skills

Look at Perry—writing, acting, producing, directing! Wearing multiple hats saves you money, and it unleashes creative control like nobody's business... literally! This independence reduced dependency and amplified creative control. Embrace diversity in your skill set to enhance adaptability and resilience. Let me say it this way: the more skills you've got in your toolbox, the less you depend on others, and the more you control your narrative.


Innovative Distribution Models

This creative dynamo didn't stick to the same old script (pun intended). Nope, he didn't just stop at stage plays; he hustled his way into DVDs and then birthed his own studio. Now, why should that matter to you? I'm not talking about platforms; I'm talking about mindset. Embrace change like your success depends on it (spoiler alert: it does). Get innovative with how you put your work out there. Adopt fresh, groundbreaking distribution models that not only keep you relevant but propel you ahead. You don't just want to be about following trends; you want to be the trendsetter.


Brand Building

Your personal brand is your secret sauce for connecting with your audience on a deep, emotional level. Think of crafting a personal brand as a journey. Perry's success is found in both the stories he told and in the brand he built—one synonymous with distinct themes and values. Your brand should be your signature move, your unique stamp on the world.

Your brand should not only be seen; it should be felt. Think visuals and essence. It must resonate with your audience. Your brand is your voice when you're not in the room... so go ahead and make your brand the talk of the town!


Risk-Taking

Hands down Tyler Perry's approach to financing his projects is a key aspect of his success and business acumen. By investing his own money in his projects, he retained 100% ownership and creative control. This financial independence allowed him to make decisions without external constraints and to fully realize his creative vision. This astute entrepreneur's willingness to take personal financial risks demonstrated a strong belief in his projects and an entrepreneurial spirit that has contributed significantly to his success in the entertainment industry. This ownership model not only empowered him creatively but also positioned him to reap the full rewards of his successful ventures. It's a noteworthy lesson for aspiring entrepreneurs and creators about the value of financial independence and the potential benefits of investing in one's own vision.



This edition of the Tuesday Leader isn't just about Tyler Perry, as great as he is. This is your call to action, your moment to step into your spotlight, and own it. I'm challenging you to grab those reins of destiny, not tomorrow, not someday, but right now.


Craft your narrative

Face off with the storms

Diversify your skills

Innovate fearlessly

Build a palpable brand

Embrace calculated risks


Don't just read these words; live them.




Best regards,

Safiyyah Abinet

RWC's Marketing Director and Curator of The Tuesday Leader



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As a corporate coach, RWC's Founder and CEO, Rachel Wells, has had the privilege of mentoring and coaching numerous managers throughout her career. From recruitment to tech, non-profits to education, and even hospitality. she has seen first-hand the transformative power of effective leadership. Seven of her own employees were promoted and progressed to other roles internally as a result of her coaching leadership approach.


Imagine the incredible possibilities that await your organization when you fully leverage your existing talent. If you're ready to witness transformational results and take your business to new heights, join forces with Rachel.


There are are a few ways that she can help you:


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